Creator Branding
Apex Style Reboot 2026
Reinventing seasonal footwear perception for Gen-Z through minimalist editorial lookbooks, street-style reels, and interactive styling masterclasses.
VERIFIED PERFORMANCE METRICS
8.5M
Editorial Impressions
+32%
Youth Footfall in Flagship Stores
18,200
Campaign Lookbook Saves
4.8x
Return on Media Spend
Campaign Objective
Bridge traditional craftsmanship with contemporary urban streetwear aesthetics, establishing Apex as the default style choice for fashion-conscious youth.
Creative Strategy
Lead stylist Nabila Karim art-directed an exclusive capsule styling series showcasing how 5 staple footwear designs complement diverse personal wardrobe aesthetics throughout a Dhaka week.
Execution & Distribution
Digital lookbooks, high-fashion carousel breakdowns, in-store launch appearances at flagship Gulshan and Dhanmondi outlets, and a collaborative UGC contest with over 2,000 community entries.
CASE STUDY VISUALS
Campaign & Production Gallery
FOR BRANDS & AGENCIES
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