Brand Partnerships
bKash Lifestyle Creator Fest
An integrated creator storytelling initiative showing how seamless mobile transactions power everyday creative hustle, food culture, and festival shopping across Bangladesh.
VERIFIED PERFORMANCE METRICS
18.4M
Total Verified Impressions
2.6M
Social Engagements
45,000+
New App Onboardings
+38%
Merchant QR Volume in Target Hubs
Campaign Objective
Position bKash as the natural financial companion for Gen-Z and millennial urban lifestyle, highlighting seamless QR merchant payments and frictionless peer-to-peer transfers during festival shopping season.
Creative Strategy
Selected 5 distinct Next One Creators—spanning comedy, street fashion, Old Dhaka food exploration, and tech—to create natural, scripted situations where bKash resolves common daily checkout moments without feeling like a scripted ad.
Execution & Distribution
Over 4 weeks, creators produced 12 short-form comedic skits, 4 cinematic food diaries, and interactive social challenges. Each creator integrated personalized promotional cash-back triggers with trackable engagement links.
CASE STUDY VISUALS
Campaign & Production Gallery
FOR BRANDS & AGENCIES
Looking for the Right Talent for Your Next Campaign?
Connect directly with Bangladesh’s most influential digital voices. From creative strategy to flawless execution, we deliver campaigns that resonate.