Creative Content
Foodpanda Late-Night Craving Stories
Turning midnight hunger into comedy gold with a multi-creator sketch universe that skyrocketed late-night app orders across Dhaka, Chittagong, and Sylhet.
VERIFIED PERFORMANCE METRICS
9.7M
Video Views
380K+
Promo Code Redemptions
+44%
Growth in Midnight Orders
14.2%
Average Engagement Rate
Campaign Objective
Accelerate midnight food ordering behavior between 11:00 PM and 3:00 AM among university students, gamers, and young working professionals.
Creative Strategy
Created an ongoing episodic comedy universe centered on the hilarious drama of who orders what when the midnight hunger hits. Starred Tahseen Rahman and Zubair Al Mahmud.
Execution & Distribution
A series of 8 viral TikTok and Instagram skits featuring exclusive creator promo codes valid only after 11 PM. Live midnight food review sessions and interactive community polls.
CASE STUDY VISUALS
Campaign & Production Gallery
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